Sustainable Strathclyde publish new climate change communication guide
The University of Strathclyde has published guidelines for climate change communication. Working in collaboration with a variety of individuals and organisations over 2019, Sustainable Strathclyde has released a one-page document and short video, aimed to encourage more effective communication on climate change.
Sustainable Strathclyde worked with industry professionals including academic experts, environmental organisations and communications specialists harnessing their knowledge and expertise through a workshop, panel discussion and consultation. As a result Sustainable Strathclyde have produced six key guidelines for setting out how best to communicate climate change with public audiences.
Six guidelines for effective climate change communication:
- Be personal and authentic
- Offer positive practical solutions
- Use non-environmental drivers
- Understand your audience
- Prioritise inclusivity
- Saturate all media types and platforms